Paid Advertising Basics for Growth

This course explains paid advertising in a clear and structured way. You will learn how ad platforms work, how targeting functions, and how to measure results.

The focus is on decision-making and testing, not complex setups. You will learn how to avoid common mistakes that waste money.

This course is ideal if you want to run ads yourself or manage agencies more confidently.

Key learning outcomes

• Understand paid ad platforms

• Set clear ad objectives

• Build simple ad funnels

• Read performance metrics correctly

• Avoid common ad mistakes

Target audience
Business owners, marketers

Skill level
Beginner to Intermediate