Analytics and Reporting for Marketers

This course teaches how to use analytics to make better marketing decisions. You will learn what metrics matter, how to interpret trends, and how to avoid misleading data.

The lessons focus on clarity and practical reporting. You will learn how to create simple reports that support real decisions.

By the end, you will understand performance across channels and know where to improve.

Key learning outcomes

• Understand core marketing metrics

• Track user behavior effectively

• Build simple performance reports

• Identify growth opportunities

• Avoid common data misinterpretations

Target audience
Marketers, team leads

Skill level
Intermediate