Savannah Sanchez – TikTok Ads Course

Contents

Introduction

• Course Introduction
• Why Advertise on TikTok?
• Which Industries Perform Best on TikTok?

Determining Budgets & Seasoning the Pixel

• How To Season the Pixel
• Determining Your Budget
• Calculator For Seasoning the Pixel & Determining Budgets

Account Structure & Building in Ads Manager

• Default TikTok Account Structure
• The Ideal Account Structure and How It Evolves Over Time
• Setting Up the TikTok Pixel
• Watch Me Build a New Campaign
• The Best Audiences to Target
• How To Build Custom & Lookalike Audiences
• How To Launch an Ad Campaign to Grow TikTok Followers
• How To Moderate TikTok Ad Comments

Optimizing & Scaling

• Interpreting Data & Scaling
• Lowest Cost vs. Value Optimization
• How To Set Up Value Optimization
• Should I Use Campaign Budget Optimization?
• What To Do If Ad Sets Stop Spending
• When To Kill an Ad / Ad Set
• You Have a Winning Ad! What To Do Next?

Attribution & Reporting

• How To Measure TikTok Performance
• Post-Purchase Survey Attribution with Enquire
• Attribution & Reporting with Triple Whale
• Running Reports in TikTok Ads Manager

TikTok Ad Creatives

• TikTok Ad Creative Best Practices
• How To Film & Edit for TikTok Ads
• Ad Creative Hooks You Need to Test
• Launching New Creative in Your Ad Account
• How To Go About Creative Testing
• Selecting Music for TikTok Ads
• Learning From the Top Brands on TikTok
• Ad Creative Do’s and Don’ts
• Captions For Your TikTok Ads

Ad Creative Tutorials

• TikTok Ad Editing Tutorial in Cap Cut & Reels
• How To Utilize Native TikTok Effects
• TikTok Ads Filming Tips: The Framing
• TikTok Ads Filming Tips: The Environment
• TikTok Ads Filming Tips: The Model

Working With TikTok Creators

• Finding Good Creators, Contacting Them, and Pricing
• How I Source for Content Creators On #paid

Spark Ads

• What Are Spark Ads & How Do I Utilize Them?
• How To Launch Spark Ads In Your Ad Account